Annemarie Cross

Reasons That Can Stop You From Building Your Reputation As an Expert

One of the goals of many of my clients (ambitious entrepreneurs running service-based businesses) is to increase their profile and reputation as an authority in their field. Being known and respected as an expert has many advantages, which include: • ... Read >

Networking Your Way to the Top

Are you a savvy business owner? Are you actively networking your way to the top of your game? Or, do you realise that this is something you should be doing, however life and ‘being too busy’ just gets in the way. Therefore, you don’t start networking unt... Read >

Brand Checkup: Are You Building AND Monitoring Your Online Profile?

Remember the saying: “Sticks and stones will break my bones, but names [words] will never hurt me"? It was something my friends and I used to chant in the playground when we were being teased. Now, as an adult I have to wonder – who on earth coined ... Read >

Building a Strong Brand: Are you using your Secret Sauce?

If I asked you to define the word ‘brand’ – what would you say? If you answered: “it’s your business logo, your business card, letterhead, envelopes, with compliments slips, marketing material, brochures, website etc", you’ve responded similarly to man... Read >

Get More Clients: How to Build a Website That Engages Your Audience

So now what? You’ve got this amazing website – but hardly anyone else knows about it. What’s the best way to tell people? And, get them to visit, stay for a while, and keep them coming back as they continue to share and tell others about you and the work ... Read >

Build Your Brand With Media Attention

As the owner of a service-based business I’m sure you’re aware of the importance of building your reputation as a specialist in your field. When you’re seen as an expert, you increase the number of people on your newsletter list and social media networ... Read >

Brand Awareness: Are You Building or Damaging Your Reputation?

Yesterday while doing some research on Twitter I was alerted to an article that made me stop and think. The writer was commenting on how airlines were harnessing the power of Twitter and using this tool as an information-sharing platform. This allowed ... Read >

Victim of the Tall Poppy Syndrome. What to Do When Things Get Nasty.

The tall poppy syndrome is well and truly alive. For those of you who may not be familiar with this saying, Wikipedia describes the tall poppy syndrome as: “a social phenomenon in which people of genuine merit are resented, attacked, cut down, or criti... Read >

3 Simple Steps to Get You Away From the 'Time-For-Money' Business Model

When was the last time you had a holiday? Does the thought of taking time off from your business send shivers up and down your spine because of all the extra hours you’ll have to do leading up to your holiday just to get things done? Not to mention a... Read >

Money Insights: Is the Way You Manage Your Money Keeping You Stuck?

If someone gave you $15,000 with the instructions that you could spend it on whatever you wanted - what would you do? This was a question I was recently asked. Interesting! Had I been asked this several months ago I would have responded quite di... Read >

Time Poor? Make sure you’re working on the RIGHT activities!

Do you struggle to “find" the time to get everything done in your business? The to-do list of a solopreneur can certainly seem never-ending as there is always something to do. Creating and launching your programs; marketing; writing articles and blog p... Read >

Google Alerts - A Must-Have Tool to Monitor Your Online Brand

Building a strong brand requires time and commitment as well as ensuring you portray a consistent on-brand message. Everything you do and say; the people you connect with; the conversations you have – speaks your brand. Your brand is your reputation... Read >

Is Your Money Cruise Control Blocking Your Income?

Each and every one of us has a money cruise control that will affect the amount of income we generate in our business. What’s a money cruise control? It’s the certain amount of money that you’re comfortable making. And, just like a car’s cruise control... Read >

5 Mistakes That Can Stop You From Making The Sale

You’re in the process of introducing a new program to your database and everything is prepared. Your sales page is up; your shopping cart/payment gateway is ready to accept participants; and you’re sending out emails to prospective clients who you kno... Read >

Are Your Money Beliefs Blocking You From Charging What You're Worth?

The topic of money is something we don't often talk about. This was true for my client - Julie. During one of our recent coaching sessions she mentioned that the only memory she had of her parents talking about money were remarks they made in passin... Read >